| Conduct
research and interviews to determine
which of a product's selling features
should be promoted. |
| Consult
with sales, media and marketing
representatives to obtain information
on product or service and discuss
style and length of advertising
copy. |
| Develop
advertising campaigns for a wide
range of clients, working with an
advertising agency's creative director
and art director to determine the
best way to present advertising
information. |
| Discuss
with the client the product, advertising
themes and methods, and any changes
that should be made in advertising
copy. |
| Edit
or rewrite existing copy as necessary,
and submit copy for approval by
supervisor. |
| Invent
names for products and write the
slogans that appear on packaging,
brochures and other promotional
material. |
| Present
drafts and ideas to clients. |
| Review
advertising trends, consumer surveys,
and other data regarding marketing
of goods and services to determine
the best way to promote products. |
| Vary
language and tone of messages based
on product and medium. |
| Write
advertising copy for use by publication,
broadcast or internet media to promote
the sale of goods and services. |
| Write
articles, bulletins, sales letters,
speeches, and other related informative,
marketing and promotional material. |
| Write
to customers in their terms and
on their level so that the advertiser's
sales message is more readily received. |
| analyze
sales activities or trends |
| collect
details for stories or articles |
| communicate
visually or verbally |
| compile
information through interviews |
| conduct
or attend staff meetings |
| confer
with client or staff regarding theme |
| convey
moods or emotions through writing |
| develop
advertising strategy |
| discuss
advertising strategies |
| edit
written material |
| ensure
correct grammar, punctuation, or
spelling |
| evaluate
advertising promotions |
| formulate
writing approach through analysis
of advertising trends |
| identify
interests of publication readers |
| interpret
technical information for written
materials |
| maintain
awareness of social trends |
| monitor
consumer or marketing trends |
| practice
creative writing - development |
| prepare
promotional plans |
| use
computers to enter, access or retrieve
data |
| use
interviewing procedures |
| use
marketing techniques |
| use
photographic materials |
| use
product knowledge to market goods |
| use
word processing or desktop publishing
software |
| write
advertising copy |
| write
business correspondence |
| write
sales or informational speeches |
