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Making sure that your job
ad reaches the right candidates is an important
task.
Posting your ad on a job site can get it
viewed by thousands of potential candidates.
There are many job sites where you can post your
job advertisement online.
Here are certain
criteria to help you choose a job site:
1.
The job site must be
popular and receive lots of hits. When deciding
upon a job site to post your ad, consider if you
have previously heard about the website. A good
site will spend a portion of its budget on
promoting itself to job seekers and building its
reputation.
2.
Search engine ranking can
also cue you in to the amount of traffic a site
must be receiving. Does it show up as the top
ten sites when searching with relevant keywords?
If the site is niche based try searching with
keywords related to the site content. Use the
keywords that you thing job seekers would be
using to find a job site. A lot of traffic is
received through search engines.
3.
Targeted traffic is also
important. If you just go by quantity of
visitors to a job site you may end up with tons
of unqualified resumes. In this case quality
would be more important than quantity.
4.
The website should be
professionally designed and have an easy to
remember domain name, such as monster.com. It is
also important to consider the services you will
be receiving.
Important questions to ask are:
-
How much does the job site
charge to post your ad? Usually this sort of online
advertisement is cheaper than other promotional
sources. Comparing prices on
different sites can help you pick the most
suitable one.
-
What is the limit on the
size of the job ad? If there is a limit, does
it allow you to state the main points you want
on the ad.
-
How long will the ad show
up on their site? Many job ads will stay in
the database for around 50 to 60 days.
-
Does the job site allow you
to modify your ad during its run? Most sites
will let you create an account where you can
modify the ad when you want. This way you can
correct any mistakes you made, unlike a
newspaper ad, and also modify your ad according
to the response you are getting.
5.
It is important to consider
the audience you are aiming your ad towards and
whether the job site will provide you with that
audience. A job site may be general or
specialized for a career field. General job
sites, such as Monster.com, will be divided into
sections where you can target the ad to the
right viewer.
6.
All the visitors to a niche
based job site may be relevant to you. For
example www.accountemps.com is an online site that
caters specially to temporary job positions in
the accounting field. Therefore if you have a
temporary accounting position open, you can
target to a very specific audience.
You will spending a good
part of your recruitment budget on online
advertising, therefore it is important to review
different job sites and do comparisons so that
you can find the best one for your job.
copyright
2005 interview
Questions
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